Mcd’s Current Strategy Essay

Do we harbor a contradiction present? Can we develop many successful segments, as many as McDonalds would like, create a new image and having their main line of reasoning continue to be burgers and fries? Is the CFO correct in assessing that the main business of the company is to compete with other(a) burger companies? What do you think of the authoritative suggested strategy that McDonalds develop a fit line because this allow continue to attract people whose main demand is burgers and fries? Do you think that the current socioeconomic demographics will continue to positively defend to the McCafes? What would you suggests as strategies or main strategy for Mc?I dont think there is a contradiction in this case. In my opinion, we register it is a contradiction because McD company uses different strategy to different segments in the market. The company has been trying to build a new image of healthy food to go along the need of modern adults. On the other hand, however, th e burgers and fries still take large pile of market.McD is well-known by there traditional products burgers and fries and there is one thing that we have to admit is that many people order burgers and fries in McD because customers alimentation habit has been changed by McD. As far as I know, I think McD can sell their original products as well as doing more advertisements of those new and healthier food to appeal new customers.Since McD has been playacting a very important role of domain peoples eating habit, I hazard that McD should develop more, or I reckon different, concept of healthy food. With specific stores selling different stuff then analyze which chain is better to suit modern people. So I agree with the CFOs opinion. McD hopes to be the NO.1 then it has to win in the market with other fast food companies. And to attract more customers is the item to gain more profit. To develop more healthy food, will unquestionably get more people to buy its stuff.As for the McC afe, lower determine and better quality will be the motivation that people want to buy a cup of espresso in McC. But since there argon more and more coffee companies already existed in the market, I suppose it might not be that positive to McC. Except for the price and quality, the supporter and the diversity of products are important too.